Airbnb: Belong Anywhere

Airbnb has gone from a startup to lifestyle brand in what seems overnight.  With a simplified logo, updated tagline and new website, things are becoming a bit more slick with Airbnb.  They call it, Belo.

Airbnb is setting itself up to become one of the most valuable companies in the entire world, so before Airbnb that happens, the needed to craft an approachable brand.  The shift in image was necessary before their identity was set in stone.

Also, did you know that the font for the original logo was called Bello?

What are your thoughts on the rebranding?  Share your thoughts with us in the comments below.

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