Make sure to check out the video tip at the end of the post.
Your Airbnb photos is the reason you’re missing out on bookings and profits.
If there is only one thing common among the successful Airbnb listing, it’s that they all have great looking photos.
Here are some simple rules to make sure your Airbnb photos are great too.
Clean & Neat
Nobody will book a cluttered and messy unit.
Make sure everything in the unit is spotless and clean for the photo shoot. Potential guests may have varying tastes for style and design, but they all universally want clean. Take 10 minutes to declutter right before you shoot.
Make sure that’s the case for all your Airbnb photos.
Brightness can affect the entire mood of the photo.
Yellowish, tinted lighting could create a unwelcoming atmosphere in your Airbnb photos.
Let natural light in when possible and turn on all the lights. Replace yellowish soft lights with bright white lights so the true character of the rooms and decor came shine brightly through.
Great Airbnb photos tend to have an “airy” feel to it and are often shot with a wide-angled lens from the corners of a room. This helps to capture the full space of the rooms for the guests.
Use the right angles, lighting, and arrangement to make your space appear as open and spacious as possible.
Resolution & Aspect Ratio
Having great photos taken but not uploading in the correct aspect ratio or not having a high enough resolution is just like taking bad photos.
Blurry, low quality photos taken with a mobile phone suggests a host would could care less about their listing or photos.
This leads guests to think the host could also care less about their guests.
Don’t let silly details ruin otherwise great photos.
Airbnb’s recommended minimum resolution is 1024 x 683px, but we’d recommend going higher. Just keep the aspect ratio of Width to Length at 3:2 to ensure the photo does not get distorted when the site automatically adjusts its size depending on how and where it’s showing the photos.
Highlights Personal Style
Great Airbnb photos also make sure to high signature elements of the unit.
If you have a unique furniture piece or some rare and appealing amenity, utilize a photo to highlight that.
Have a few photos that are close up, macro style shots of something that represents your style.
As long as what is unique is in good taste, show it with photos.
Paints Complete Picture
You can upload quite a few photos to your Airbnb listing.
Make sure to take advantage of that by including photos of the interior, exterior, and surrounding neighborhood.
Show the guests what it would look AND feel like in the unit, on the balcony, or out on the streets nearby.
If the evening scene is relevant, make sure to include shots at night as well.
Got blazing internet speeds your competition don’t have? Do a screen capture of your 100 MB/s UPLOAD speed and put it in your photo collection.
Business travelers will drool over that.
Have a specialty coffee machine that 10X cooler than the typical Keurig machine? Take a photo of it in action.
In a great location within walking distance to EVERYTHING the guest would want to know about? Include a map with walking distance estimates to each point of interest.
Use your photos to highlight your space and its advantages.
You’re able to add captions to your photos so take advantage of that.
Your guest won’t know exactly what they’re looking at unless you tell them.
And because many potential guests don’t read through the listing descriptions and just go straight to the photos, having captions could help you create a winning listing.
So go ahead, tell them about the speciality tea collection you acquired from your recent trip to Asia that they have access to.
Pro Video Tip
Check out this excerpt from our chat with Airbnb Expert Evan Kimbrell about upgrading your photos…
Any other tips you think are worth sharing?
Share them in the comments below.
Bright white lights are suboptimal too. They tend to look cool and clinical… great for an office or a hospital, not so great for a comfortable home. There’s a reason why incandescent lights are quite popular, despite their higher power consumption. I almost always prefer a warm tint to the photos, just a bit. You don’t even have to change the lightbulbs for that, selecting the proper white balance in the camera (or, if shooting raw, fixing it in post) helps.
Usually keeping vertical lines straight in interior and exterior photos helps a lot, too.
Would be good to know what aspect ratio Airbnb uses (why do they even enforce that?), the photos I have uploaded have gotten cropped off…
In any case I would try to paint a picture and create a sense of the house/apartment, i.e. you walk through the door, what rooms are there, where are they…